My name is Amanda, and I have a love-hate relationship with the Internet.

What I love: the communication, the connectivity, the convenience, the global community. I can keep in touch with my aunt and her pups in Missouri and my best friend while he preps for the bar in California. I can alert my coworkers to a last-minute development in the schedule. In seconds, I can find the name of that movie I’m trying to quote, or buy tickets to a movie I’m en route to see, or find out whether I should pack jackets or coats for my road trip.

What I hate: the complete and utter lack of basic usability.

tech-support-what-my-friends-think-i-doI’m pretty comfortable with a computer. I’ve been tooling around on these newfangled things since I was a kid, so I’ve had some time to practice. The thing is, to my family and friends who aren’t as comfy with tech, my basic literacy more closely resembles a black belt in computer-fu.

And why shouldn’t it? It gets harder all the time to differentiate search results from advertisements. Web site files get bigger, and pages get more cluttered, and less-than-friendly people find new and exciting ways of disguising malware all the time. All my teacher friend wants is to find a free coloring page of the planet Earth, and I don’t see why she should have to tiptoe across a mine field of wildly confusing sites just to do that.

So I want to help make the web better. I want to help sites become more human-friendly (and computer-friendly, for that matter). I want to help the folks who own and run sites connect on that fundamental human level with the people they’re looking for, because those connections matter. This is the world now.